Thu 12 May 16

Andrew Page continues to expand its multi-channel strategy

Andrew Page continues to expand its multi-channel strategy
Andrew Page, the leading supplier of autoparts and workshop equipment, has stated that its multi-channel retail business has grown by more than 50 per cent in the first four months of the year. The Leeds-based company has added a dozen new in-branch retail outlets, carried out a major refurbishment of its flagship store and introduced extensive improvements to its e-commerce operations.

The new outlets strengthen Andrew Page's coverage and includes the first retail stores within the M25 and Wales. The company has completely overhauled its flagship store in Farnborough, Hampshire, with a new look and design and a refreshed stock profile to meet growing demand for its parts and accessories.

Andrew Page has also added new user-friendly functions to its retail website, including live chat with 'Mike and his Mechanic' to provide real-time expert advice and support to visitors.The company said its acquisition of specialist rival Solid Auto in March has further boosted its online trading.

Andrew Page has also launched a discount card scheme to deepen customer relationships, providing opportunities for extra savings on all products bought through any of its channels. Card holders will have access to exclusive offers across the range, which includes car parts, accessories, cleaning products, maintenance equipment and fluids and lubricants.

To support the multi channel strategy and as regognition of more car drivers searching for vehicle repairers online, the company's decision to work with will provide a fully-managed service to workshops and bridge the gap between the driver and the garage.

Mark Saunders, chief executive, said: "Our updated retail website reflects the growing consumer demand to be able to browse for products and complete purchases online. However, we firmly believe that you still need a physical presence so people can come in and interact with the team and the product directly.The results so far certainly support that approach, with 50 per cent of online orders being fulfilled through the in-store click-and-collect function."

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